5 Minutes to read

Vladimir Oustinov, Writer of the newsletter Into the Wise

Learning Inspiration 🌈 #79

Former member of The Family, Growth & Marketing Manager at Vesta, and creator of the newsletter Into the Wise, Vlad explains how he decided to write his own newsletter.

Vladimir Oustinov, Writer of the newsletter Into the Wise

What inspired you to create content?

A sense of urgency. I read a lot and took notes that I organized by theme and sub-theme in Notion. I started to write down my thoughts on sub-topics, and my notes got longer and longer. I had a lot of content on many subjects and told myself that it was necessary for me to put this content in order. I started to structure it, which gave way to Into The Wise. It’s funny because I created this newsletter for myself, first and foremost.

What are the tools you use to create content?

I used Medium a lot when I wrote articles on entrepreneurship. Then I found Substack easier to create an audience through. In order to prepare my newsletters, I use Notion to store the links of articles that I like and to take notes.

For curation, I read a lot of newsletters. Twitter is also a major source of content for me.

In order to write my newsletter, I take the notes I took on Notion, I reformulate them in a Google doc. and when it’s ready, I send my newsletter. It’s pretty simple. I don’t use a multitude of tools.

What is the most satisfying thing when you produce content?

First, it allows me to formalize things that I have learned. It also allows me to form an opinion and take a stand.

Second, it’s very rewarding to have people writing in to tell you that the newsletter brought them something, like a new perspective. Really, receiving this type of email is a great pleasure for me.

For me, transmission is important. I have the chance, through my reading, to see new windows of perspectives and I want to transmit these windows in my own way. What I love most of all is forming my own opinions and helping people open their blinders.

Who are the people who inspire you the most?

Lately, the philosopher Jiddu Krishnamurti has touched me a lot. He brought me a new perspective on philosophy. He detaches himself from what is dogma and religion and has a pure relation to life. He opened my eyes to a lot of things. He believes that the Truth is in us, that we can find it alone at home without having to travel the world.

Naval Ravikant also inspires me a lot. I love that he can combine wisdom and huge success in business. I love the way he sees things in the future and that success doesn’t have to distract you from what really matters. What’s important is what is happening in each of us.

What are your favorite books and why?

The Meaning of Happiness by Jiddu Krishnamurti is a book that has affected me the most. It helped me understand things that I felt but could not verbalize, including the definition of happiness. I like that it helps you find what position is right for you, but it doesn’t tell you what to do.

What are your favorite podcast episodes and why?

My favorite podcast is Les baladeurs. It’s very immersive. With every episode, a person expresses himself and talks about an exploratory adventure. There is no dialogue and we do not hear the questions. I really like that this is a developed narrative that puts what is being said into context. The dedicated sound keys are very poetic. I really like hearing footsteps in snow and those kinds of sounds. It offers more to the listener; it takes you on the adventure.

How do you remember what you learn?

It’s pretty hard to remember. That’s why I take notes. 

There have been times when I’ve read very in-depth books on history and could summarize them in only a few words. I understood the essence of then but something was missing, that I could have put into notes. It’s good being able to read your notes afterwards.

Before, I took notes a bit on the fly. Now, I try to organize them by topic because it makes it much more interesting to reread.

I really pay attention to the notes I take. I don’t want them to be like the book but suck. I try to appropriate the themes addressed and to structure my notes in Notion. Before I found an organizational method, note-taking, for me, was a real hurdle. 

What would you tell the 18-year-old version of yourself?

I would give him my silence in response. My 18-year-old self made a lot of mistakes but learned from then, which helped me become who I am today.

In fact, I might tell him, “Live and do what you have to do. It will take you to some cool places.” I haven’t always had good times, but I have no regrets.

What is the most important thing you’ve learned over the last months?

I learned a lot of things, including how important happiness is and how it is constantly present around us. 

I have always lived a lot in the future and that prevented me from enjoying the present. I’ve made my peace with it now.

You have to savor the present and realize that this is happiness. Despite all the worries we can have, if we can stop for a second, we would realize how lucky we are to be alive. In the end, the rest is of little importance. 

I no longer let myself be fooled by the illusions of the future, which can be burdensome. I decided to spend more time with myself and learned from what I was doing. It helped me to become calmer.

When you are calm, everything is fine. The worst is when your mind is too restless or emotional; that leads to deep suffering and the intensity of the pain is always greater than that of the pleasure. You shouldn’t put too much emphasis on what is happening because the pain will always win.

What is the biggest challenge you’ve had to overcome this year and how did you do it?

When I realized that I would have to close my company, it was hard. I worked like a dog and during the lockdown, I no longer left my home. It was starting to get heavy. My life was all about working and doubting. I started to wonder if I was doing this for myself or for others, to be seen. After going under, I was relieved.

I realized that I hadn’t launched the company for the right reasons. I was in some form of social recognition seeking instead of focusing on what was important, on loving what I do. I was in a state of intense exhaustion and then it clicked: I refused to endure my life. From that moment on, I decided to take care of myself and meditate more.

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Romain from Clind

Romain is currently in Master 2 at Sup de Pub Paris. He is an organiser of electronic music events also passionate about human relationships, sports, UX/UI design and digital brand strategy.

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