3 Minutes to read
Stan Massueras, Senior Director, Sales and Partnerships @Intercom
Learning Inspiration 🌈 #28
After growing through the ranks of Facebook and Twitter, Stan Massueras founded a startup to share short music videos in an app. Stan joined Intercom in 2017 and is currently Senior Director of Sales & Partnerships.
Who is your biggest source of inspiration?
Since my adolescence, Dave Grohl (drummer of Nirvana and now Foo Fighters) inspired me considerably. He is hyper prolific and makes albums like documentaries. His documentary on the recording studio Sound City in LA is excellent. And he is even an active philanthropist. He invests his energy in a wide variety of subjects and positions himself as a leader. He can produce a rock album followed by a country album. He’s an inquisitive person who is always working and has a reputation for being one of the coolest guys in the music business. He has no barriers, so he can work with Katy Perry just as easily as a death metal band.
How do you keep learning on a daily basis? What are your learning routines?
It’s essential to be curious to learn. I read regularly and document the subjects that fascinate me, which allows me to improve daily.
To learn, I like to get my hands on the engine and build products. Since joining Intercom, I have launched several small products for personal learning purposes and to stay up-to-date on the latest developments. For example, I launched Connectiviteam, which is a check-in tool for teams. Every Monday morning, Connectiviteam automatically sends your team an email and then aggregates the responses to be sent to you.
Creating tools help me improve in sales and marketing. You must get your hands dirty to stay abreast of what is happening in the market, especially when selling to technical profiles. It boosts your credibility when you show that you understand the real issues, creating a more intuitive mental connection.
What is your favorite podcast, and why 🎧?
Without question, the French 🇫🇷 podcast Generation Do It Yourself. I am a fan of Matthieu Stéphani. I had the chance to meet him in person because Intercom is a sponsor.
I love the diversity of the guests’ backgrounds on this podcast. It ranges from the startup founders that have grown their companies from fifty to five hundred employees to the founder of the clothing brand Zadig & Voltaire to the first person who piloted the legendary French fighter jet, the Mirage. I derive much knowledge from other industries. We should be more open in tech and take inspiration from different industries because there are bridges that connect us all.
This is not an article but a Medium post about Zuora’s pitch deck. This pitch deck is one of the best I have ever seen. It makes you think about how to turn your idea into a product and a story. It’s vital to present your product without selling features. Instead, you must tell an inspiring story to explain how you address the problem and by what path. Zuora is a fairly classic billing tool, but how they packaged the idea is quite brilliant.
What are your favorite books and why 📚?
J.D. Salinger’s Catcher in the Rye is my favorite cult-classic book. It was given to me by a friend returning to France from the US. I first read it when I was sixteen and reread it every year. This book has completely changed the way I think. I remember when I read it, I was the same age as the main character. This hero’s journey growing from childhood to manhood fascinated me. After reading this book, I told myself that my life would not be in France but abroad.
From that moment, I started working in the summer to earn money to travel and oriented my school career to leave France and work in tech in another country. The tech ecosystem was lightyears away from my little village in the middle of the fields. The shortest way to reach the tech ecosystem was to work in marketing or business development, and I chose business development because I had the skills in this area.
If you were stuck alone on an island and only be allowed to bring one item, what would it be 🏝?
Without hesitation, I would say a musical instrument. With a guitar, you can’t get bored. There are always new things to learn, new techniques to invent.
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