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Lionel Steve, Lecturer & Mentor at Sup De Pub
Lionel Steve has twenty-eight years of experience in media and non-media communication, new technologies, and social networks. After working for the NRJ GROUP, he started his first company in 1998, a generational communication agency dedicated to working with fifteen to twenty-four year-olds. They were first an independent agency and then they went into the Publicis Group. In 2004, Lionel co-founded his first startup Mobile Dream Studio, elected Young Innovative Company for the development and monetization of mobile Internet applications. He sold his shares in 2010.
In parallel with his entrepreneurial career, for eight years, Lionel has been a referent professor of the initiation program for entrepreneurship called “Professional Project” at INSEEC University’s School of Communication, known as SUP DE PUB. He has taught at the Paris, Lyon, Bordeaux, and London campuses. Lionel is also in charge of the school’s incubator and is a Referent Professor in the Master’s program on Web Management, Social Media, and Digital Marketing.
He has also been the mentor of startup founders in other incubators and digital columnist for Ouifm Radio.
Who is your main source of inspiration 👩?
My wife, Clementine. She is amazing. So smart. So elegant. So generous. She is resilient. She never gives up, no matter the situation. I’ve been in love with her for twenty-nine years. I’m a lucky hubby!
How do you keep learning on a daily basis?
Every morning I wake up at 5 am. It gives me time to do my Ashtanga yoga routine, mindfulness meditation. And, with this uninterrupted time, I read articles, watch videos, take notes on topics that I care about like education, science, technology, research about brain diseases, and… gardening. Gardening became my new hobby that I discovered during the French quarantine.
Sometimes, when I dig deep into the Internet, clicking on link after link, I fall on very wired articles far from my original research. This is priceless, a kind of learning reward.
I am also someone who loves quotes. I have written them everywhere: inside my dressing room, as the background of my phone, and in my agenda. The quotes that speak to me are those that keep me going like “one day or day one, you decide,” “there is always enough time for the things that are really important,” “If you want to give up, remember why you have started,” and “Prove them wrong.” They motivate me to continue and not give up.
I am passionate about learning. Someone once told me eventually, you will need to learn more than you will need to breathe; I think it’s true. ☺ The more I learn, the more I am curious, and then, I want to learn more. It’s a never-ending story in my life. I like to say that my life is always under construction; there is always something to improve in different areas. It’s a way of life at the end of the day.
What are your favorite books 📚?
1984 by George Orwell. I reread it with my fifteen-year-old son William. This book might remind you of what we are going through right now and especially what might happen if Orwell’s “prophecy” comes true …
What is your favorite podcast 🎧?
Ça Peut Pas Faire de Mal is a radio show about literature. A talented, famous actor Guillaume Gallienne from La Comédie Française Theater, read the best pages from classic and independent bestseller books on France Inter. And after ten years of broadcasting every Saturday, this radio show stopped and became a Podcast. It gave me the opportunity to see masterpieces from a different angle. In one such book, La Recherche du Temps Perdu by Marcel Proust, I discovered that it was still relevant and above all, hilarious!!!
If you were to stay alone on an island and would only be allowed to bring one item, what would it be ?
Binoculars. Not to check if someone comes, just to stare at the sky!
If there is anything else you would like to share, please do so 🙂
The definition of entrepreneurship could be one of my favorite quotes from Arthur Schopenhauer:
“All truth goes through three stages!
She is ridiculed at first.
Then she suffered strong opposition.
Then it is considered to have been obvious!”
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