3 Minutes to read
Jake Schonberger, Founder of Swapstack
Learning Inspiration 🌈 #67
Jake Schonberger, founder of Swapstack – a tool which helps newsletter writers connect with brands – shares with us his learning routines and favorite books.
How do you keep learning on a daily basis? What are your learning routines?
I definitely learn the most from situations I haven’t planned for or have a routine built around. What I’ve realized is that, by offering your expertise or knowledge up to others in your network, you often find yourself in conversations with people who are working on amazing things. That often leads to learning about new techniques or things, which you hadn’t anticipated, and I enjoy that above all else.
What are your favorite books and why?
I love Fiction, Sci-Fi and the occasional Biography.
I feel most entrepreneurs severely underestimate the value of reading Fiction and Sci-Fi. I’ve gained the most clarity from fictional slice-of-life stories, emotional journeys, adventurous humor, etc. I also find tons of inspiration in Sci-Fi stories that speculate on the future or criticize the present.
How do you remember what you learn?
I learn best when I’m either applying what I’ve learned, or transferring that knowledge. Whenever possible, I apply what I learn to my own business. When that isn’t possible, I either transfer knowledge to others through teaching, making presentations, or in conversation.
Part of the reason why I started my newsletter, The Premoney List (premoney.xyz), was to have a productized version of knowledge transferring. I meet tons of founders every week. I love learning about what they’re working on and try to provide as much value to them as possible. Beyond featuring these founders on Premoney, I show them presentations when the opportunity arises.
What would you tell the 18-year-old version of yourself?
Be more deliberate!
What is the most important thing you learned over the past 12 months?
This has been quite a wild year. The most important thing I’ve learned is that pacing and balance are the most difficult yet valuable traits to master when striking out on your own.
What is the biggest challenge you’ve had to overcome this year?
Not one thing, but a combination of multiple challenges presented themselves this year for me. I had just graduated from a Master’s program when the pandemic started, and was working on a Govtech/Fintech start-up. The pandemic forced me to fold the business and start over.
Ultimately, I started The Premoney List and subsequently met a ton of other writers, including Jake Singer from The Flywheel (theflywheel.substack.com).
Jake and I began working on Swapstack, a marketplace that connects brands to newsletter writers and other creators, in order to run hyper-targeted sponsorships. We built the product as a reaction to a recurring question we kept hearing from fellow writers: “How do I even start looking for sponsors?” With my background in Advertising & Growth and Jake Singer’s background in Product Management, we employed an extremely lean approach to building the first iteration of Swapstack.
If you were to stay alone on an island and could only bring one item, what would it be?
If I were stranded… most likely a really sharp hatchet so that I could build whatever else I needed.
If there is anything else you would like to share, please do so.
If you’re a newsletter writer or a brand that is looking for a new marketing channel, we’d LOVE to help you find the right sponsorship match. Visit www.swapstack.co to get started.
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