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Bertrand Jouvenot, Speaker & Author

Learning Inspiration 🌈 #18

Bertrand Jouvenot is a French Keynote Speaker, marketing influencer, and prominent writer on business, management, marketing, branding, and digital transformation.

After writing the first thesis at Sorbonne University on digital transformation, he spent over twenty years excelling in his marketing positions in a wide range of industries ( telecom, retail, fashion, including luxury brands, and more). He served as Director of Marketing in retail and fashion, where his initiatives were used as case studies by Mercator (the bestselling scholar marketing book in France). He was featured in French newspapers such as Le Figaro, Le Monde, and Libération, a plethora of professional magazines, and major blogs. He spends his time equally as a speaker, teacher, blogger, and author. Find his six books at www.jouvenot.com

Bertand Jouvenot
Bertrand Jouvenot, Speaker & Author

Who is your biggest source of inspiration?

I answer the question by focusing on the Who.

– Business side: 

Marc Andreessen, Jerry Yang, and David Filo, Steve Case, Michael Dell. Entrepreneurs who are connected to the beginnings of the Internet, which I had the pleasure of participating in. But also Peter Thiel, Jack Ma, Jeff Bezos, and Reid Hoffman. Satya Nadella is also interesting.

– Business thinkers side: 

Peter Drucker, Jim Collins, Seth Godin, Michael Hammer, Geoffrey Moore, Steven Covey, Paul Evans, Jack Welch, Peg Neuhauser, and J.N. Kapferer are all classics. But also there are many others. I keep my library up-to-date in Goodreads to feed my curiosity.

– In sports: 

BMX champions like Denis Mac Coy, Matt Hoffman, and Dave Mirra, to whom I have dedicated an article on my blog. But also MMA champions like Franck Shamrock and Rickson Gracie (about whom I speak at length in my second book).

How do you keep learning on a daily basis?

By reading French literature that I have carefully chosen

For example, I am reading Le Pavillon d’Or 🇫🇷 at the moment. Henry Miller speaks of Mishima and Marguerite Yourcenar in his book Virage à 80. So I read Mishima: A Vision of the Void by Marguerite Yourcenar. She says, like Miller, that Mishima’s best book is Le Pavillon d’Or.

By reading business books in English

I believe in fusion-skill. I first bought a book from Amazon.com in 1997 and never stopped. Trust me, the Seattle firm’s algorithm has had time to figure out what I’m looking for and what to propose to me. Amazon is, therefore, my bookseller in the historical sense of the term.

By writing one article per week on my blog

It requires constant learning to maintain inspiration. I write many pieces in advance and have a list of articles (not yet published) available for guest blogs.

By interviewing American authors whose books haven’t been translated into French

For example, this interview with a former VP of Twitter is a hit.

By interviewing French authors

I have completed over a hundred in all. I publish interviews weekly and have about thirty scheduled until the end of January on my blog. I learn a great deal from them.

By intriguing people’s minds with new interview formats such as The Killing Question or The True Mirror

By forcing myself to do my homework, by reading each year:

The RAMSES Report, The Economist’s Annual Review, and the Harvard Business Review’s Must-Read of the Year

By daring to go to school

Confinement allowed me to organize my reading sheets, which relates to works by authors such as O. Williamson, C. Levi-Strauss, P. Virilio, J. Baudrillard, R. Barthes, M Foucault, E. Morin, A. Toynbee, A. Tocqueville, J. Stuart Mill, R. Rémond, S. Tsu, F. Braudel, F. Nietzsche, J. Nehru, E. Levinas, E. Kant. In short, these are authors of history, sociology, economics, and philosophy.

By writing books

My seventh book will be released in January 2021. You must learn a tremendous amount to be able to write. I like to write books that are very different from each other.


By publishing columns regularly in publications as different as Le Monde, Les Echos, The Harvard Business Review, INfluencia, Stratégies, Forbes, and Je Journal Du Net

It’s work, but it allows you to set a pace.


By listening to others a lot

By being silent 

While sleeping

What are your favorite books 📚?

The question is tough. To cite a single book is to exclude thousands. I will respond with a title but will take the liberty of sharing other books that I have read recently.

– My favorite book is In Search for Lost Time by Marcel Proust.

– Some favorites from recent readings: A Tram as Long as the Life by Vladimir Maramzine 🇫🇷 , Anguille Sous Roche by Ali Zamir 🇫🇷 , As I Lay Dying by William Faulkner, Antoine Bloye by Paul Nizan, All Men Are Mortal by Simone de Beauvoir, Les Civililisés by George Farrère 🇫🇷 , The 42nd Parallel by John Dos Passos, Silas Marner by George Eliot, The First Man by Albert Camus, Chronicles by Bob Dylan, Le Pavillon d’Or by Yokio Mishima 🇫🇷 . There are many others.

A recommendation for our entrepreneur friends: Search Inside Yourself by Chen-Man Teng, a Googler who has become a sort of Mathieu Ricard. His book is a perfect starting point for mediation.

What is your favorite podcast 🎧?

I don’t listen to a podcast, but I love the radio.

Are there any articles that you liked recently?

An article: “The Feynman Technique: The Best Way to Learn Anything,” allowed me to discover a new learning method and made me interested in the incredible Richard Feynman.

If you were stuck alone on an island and only be allowed to bring one item, what would it be?

A flint to help with survival and, especially important if I must start humanity again all over from the beginning

Anything else you would like to share? 🙂

Here is a gift for you who kept reading until the end. I offer you the first seventy-five pages of my latest book in French, Boost Your Digital Strategy, for free by clicking here
For our English-only readers, use Google Translate’s PDF import option to read the excerpt in English.

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Marie has been in the EdTech sector for the past 4 years. She is COO at Clind. Clind is an EdTech startup building a personal learning assistant to help individuals grow and learn better on a daily basis.